If you’re still treating the EU AI Act as “future worry,” it’s time to rethink.
European regulators and legal experts are ramping up warnings: companies face fines of up to €35 million or 7% of global turnover for non-compliance — and there are no delays planned for the Act’s August 2025 enforcement. The message is clear: don’t expect grace periods, and don’t assume your AI tools are exempt.
For AI developers, deployers, and even basic users of general-purpose models, this means urgent action is needed to audit systems, document data, and put governance structures in place. The firms that prepare now will not only avoid penalties but also gain a competitive edge as trusted, compliant vendors.
Let’s walk through the deadlines, the fine structure, and what your business should be doing right now to stay on the right side of the AI Act.
What Regulators Are Saying
In recent statements, both national regulators and EU legal counsel have emphasized:
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